How to make content creation easier so you don't burn out

Let’s be real, content creation can feel like a full-time job in itself. Whether you’re posting for your business on the side or social media is your business, it’s easy to slip into that all-or-nothing cycle.

One week you’re posting daily, the next? Radio silence.

If that sounds familiar, this one’s for you. Here are some simple, realistic things you can do to make the content creation process a whole lot easier (and a lot less overwhelming).

1. Set aside dedicated time for it

It might sound obvious, but if content creation is always shoved to the bottom of your to-do list, it’s never going to feel easy. Block out time in your calendar just like you would for client work, admin, or emails and treat it like a non-negotiable.

Even 60–90 minutes a week or a month can make a big difference. Set aside time that works for you. If you have a super busy schedule and you’re juggling 101 things putting aside 2 hours a month is more realistic than setting aside a whole content planning day.

2. Batch your content and schedule it out

Creating content as you go sounds good in theory — but in practice, it usually means you’ll disappear for days (or weeks) when life gets busy. There’s no judgement here, we’ve all been there, myself included!

Instead:

• Decide how many feed posts, stories, and videos you want to create each month.

• Set up a planning session to outline topics.

• Then batch-create as much as you can in one go, and use a scheduling tool (like Loomly, Hootsuite or even Meta’s built-in planner) to get it all queued up.

This means you can show up consistently without being glued to your phone. As a full time social media manager, scheduling tools are my best friend and I couldn't live without them. For me, I personally enjoy scheduling a whole months worth of content in 1 go but weekly can work well too!

3. Take 10 minutes to reflect + research before creating

Before you dive straight into Canva or start filming a reel, take a step back:

• What posts have worked well for you in the past?

• What are similar businesses doing that’s resonating with your kind of audience?

• What’s trending right now that you could add your own spin to?

A quick bit of reflection and light research can spark way better content ideas and help you post with purpose.

4. Use a spell checker

Tools like Grammarly are a game changer when you’re creating lots of captions, emails, or blog posts. A quick grammar and spell check can save you from those cringe moments when you spot a typo after you hit publish. But even if you do post something with a big fat spelling error. It’s not the end of the world, as I always say, no one is that bothered so don’t over think it!

5. Batch film your B-roll (and be clever about it)

If video is part of your strategy, save yourself loads of time by filming a ton of B-roll in one sitting. Switch up your outfit, move to different spots, and get creative with your angles. You can get weeks of content in under 20 minutes if you plan it well.

6. Use ChatGPT (or tools like it) to spark ideas

If you enjoy using AI tools, don’t be afraid to get a little help, especially when you’re feeling stuck. You can use something like ChatGPT to:

• Brainstorm post ideas

• Draft captions

• Repurpose old content

Just remember to make it your own. Your voice, your stories, and your vibe are what make people stick around.

7. Or hire a social media manager (if your budget allows)

If your business is bringing in consistent income and content creation is taking up time you’d rather spend elsewhere then outsourcing might be the way to go. A good social media manager can help you plan, create, and post content consistently, without the stress.

Over to you!

How do you currently plan your content? Do you batch it, wing it, or avoid it altogether?

Reply to this post to share how you’re managing social media right now and if you’ve got any go-to tips, I’d love to hear them!